alulu Turns LEARNING PROGRESS, into COMPLETION.
Help learners keep going, return when they drift and complete more of what they started.
alulu is a learning engagement and completion layer that works alongside existing learning platforms, connecting meaningful milestones to retailer-funded rewards with no rewards budget required.
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RETAILER FUNDED ⓘ NO REWARDS BUDGET REQUIRED
Value comes from our retail partners; your organisation doesn’t prepurchase, reimburse, or hold a rewards budget.
- HOW IT WORKS
- MeaningFUL Learning milestones
- Unlock Retailer Funded Rewards
- Support learning progress to completion
- HOW IT WORKS
- Verified Learning milestones
- Unlock Retailer Funded Rewards
- Keeps Learning Momentum MidCourse
What alulu does
alulu is designed to:
Recognise key learning moments as learners move through a course, programme or training journey.
Unlock retailer-funded rewards that learners recognise and can use in real life.
Give learners a positive reason to keep going when time, confidence or motivation drops.
Support engagement, reactivation and completion across onboarding, compliance, professional learning and course-based training.
alulu is not designed to:
Use leaderboards, points or end-of-course bribes to force motivation.
Rely on spammy updates, pressure tactics or learner confusion.
What we make possible
alulu encourages positive engagement, completion and sustained learner retention by recognising verified learning progress during a course with recognised and immediately usable retailer funded rewards, requiring no rewards budget or upfront float from the organisation.
What we make possible
alulu encourages positive engagement, completion and sustained learner retention by recognising verified learning progress during a course with recognised and immediately usable retailer funded rewards, requiring no rewards budget or upfront float from the organisation.
Learner
Reactivation
Bring inactive learners back—without discounting or manual chasing.
Completion
Acceleration
Reduce early drop-off and shorten time to completion.
Retention
Loop
Give learners a clear reason to return—activated by verified progress.
Progress Intelligence
Detailed progress analytics, performance trends, and learner feedback across courses.
how alulu works
Built To Support Progress to Completion
alulu works alongside existing learning platforms to connect meaningful milestones to retailer-funded rewards.
01.
Add alulu
Add alulu alongside your existing learning journey with lightweight setup and approved wording.
02.
Learners Opt In
Learners choose to take part through a simple, clear sign-up flow.
03.
Recognise Progress
Progress is recognised at agreed milestones, such as module progress, return moments or completion steps.
04.
Unlock Rewards
Learners instantly unlock retailer-funded rewards from 4,000+ brands across 30+ countries. With no wallet or stored balance.
05.
Drive Completion
Rewards give learners a practical reason to return, continue and complete more.
Small, timely recognition that supports learning momentum, with no rewards budget for organisations, creators or course providers to manage.
Why Learners Engage?
Practical rewards for meaningful progress, delivered simply and clearly.
Milestones can unlock retailer-funded rewards from brands learners already know.
Powered by Stripe. Learners pay the unlocked price at checkout. No balances to manage. No money stored in learners accounts.
Learners opt in clearly, can opt out easily and only the minimum data needed is used.
Why we built alulu
A note from the founders
The name alulu is inspired by one of the earliest recorded rewards for completed work, over 4,000 years ago.
From the
The reward for learning often comes later: a certificate, a new skill, a safer workplace, a promotion or a stronger community outcome. That delay makes momentum harder to sustain.
From the
We built alulu to help progress feel recognised along the way, so more learners return, continue and complete.
From the
Learning often fails in the middle. People start with good intentions, then work, life, confidence and competing priorities get in the way.
From the
Frequently Asked Questions
Retailer funded · No rewards budget · Free for creators today
No. alulu is a quiet recognition layer. When verified learner progress is confirmed, learners unlock retailer funded discounted gift cards. It’s reinforcement for learning progress and positive behaviours that lead to learning success—not a points programme or a discount marketplace.
No. There are no points, or leaderboards. alulu provides timely, usable recognition for verified progress, designed to support learner motivation—not replace it, so progress feels visible; intrinsic motivation stays central.
Retailer‑funded. Your organisation does not pre‑purchase, reimburse, or hold a rewards budget.
No. alulu reinforces verified progress without discounting your course or product.
Learners pay the discounted price at the secure checkout for a selected gift card themselves. No wallet, no stored balance, no cash payouts.
Neither. Learners unlock lower prices on real world gift cards when progress is verified—no points, no cashback, no marketplace browsing required.
alulu integrates with learning management systems (LMS) via API. Your organisation’s LMS will connect with alulu so that your course progress and activity data are automatically synced. You do not need to manually log your learning—alulu handles this for you in the background while keeping your personal data safe, secure and anonymous always.
Lightweight setup and approved wording for clarity. Connect your courses, choose milestones, then learners opt in and link their course.
Milestones you already track (e.g., module completion, pass score, progression). We agree these with you and verify them programmatically.
At each verified milestone, learners unlock lower prices on real world gift cards and pay at checkout—powered by Stripe. No stored balances.
4,000+ brands across 30+ countries. Categories and brand blocks can be configured to meet your policies.
Explicit optin, easy optout, and minimum data to run recognition and measurement—explained in plain language.
Yes. Checkout is powered by Stripe. alulu does not store any card data or financial information.
No. We keep claims conservative and publish only what clean, explainable methods support. Pilot metrics are co‑defined and shared transparently.
Contact Us
Tell us about your learning programme, team or community. We will help you understand whether alulu is a good fit.
